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Destination Branding Comes of Age - Advertising Week

Destination Branding Comes of Age - Advertising Week

When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a created set of values and an image which are vital in encouraging tourism and

4 Ways Technology Is Influencing Social Media

4 Ways Technology Is Influencing Social Media

What's ahead for social media? Will it continue to own our brains and sway us to make purchases? Or will technology allow more freedoms? Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a

Council Post: What Your Competitors Can Tell You About Your Content

Council Post: What Your Competitors Can Tell You About Your Content

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agencyLouder.Online. When done right, content marketing is an excellent digital strategy. But it’s easier said than done. If you’re struggling to take your content

Top digital marketing strategies for driving B2B sales

Top digital marketing strategies for driving B2B sales

Top digital marketing strategies for driving B2B sales Pulse Mix August 23, 2022 11:34 AM #FeaturedBy: Safari Offers Cold calling The digital marketing space opened avenues for B2B vendors to use competitive strategies to generate sales and expand their

Persuasive Leadership: The Difference Between Proving And Persuading

Persuasive Leadership: The Difference Between Proving And Persuading

Gerald’s marketing company just expanded its line of services to include social media support He was having lunch with a long-time client to reveal the launch of the new services. Hopefully his client, Stephanie, would sign up for a trial. He had the spec

How Google uses NLP to better understand search queries, content

How Google uses NLP to better understand search queries, content

Search Engine Land » Channel » SEO » How Google uses NLP to better understand search queries, content How Google uses NLP to better understand search queries, content Learn the role that natural language processing plays in making Google search even more

The pros and cons of using AI content writing tools

The pros and cons of using AI content writing tools

The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the

Image Optimization Tips For Better User Experience

Image Optimization Tips For Better User Experience

Home » Blog » 3 Image Optimization Tips For Better Website User Experience 3 Image Optimization Tips For Better Website User Experience 2022 August 24 by Jon Torres Great images improve social sharing, website dwell time, and overall content engagement. But

AI And The Limits Of Language | NOEMA

AI And The Limits Of Language | NOEMA

When a Google engineer recently declared Google’s AI chatbot a person, pandemonium ensued. The chatbot, LaMDA, is a large language model (LLM) that is designed to predict the likely next words to whatever lines of text it is given. Since many conversations