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Revenue optimization: 3 ways to get your advertising efforts right

Revenue optimization: 3 ways to get your advertising efforts right

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives

Creating Effective Content Briefs: The Ultimate Guide For Marketers

Creating Effective Content Briefs: The Ultimate Guide For Marketers

If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.



So, why is it that so many content marketing teams try

Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)

Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy to increase your conversion rate and lower your cost per

How to Apply Semantic SEO to Different Niches

How to Apply Semantic SEO to Different Niches

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help

How to Track User Engagement in WordPress with Google Analytics

How to Track User Engagement in WordPress with Google Analytics

Are you properly tracking user engagement on your WordPress site? User engagement is one of the most important metrics to track because it helps you better understand your audience and what they want. With Google Analytics, you can easily see how people

How to Customize a Password Protected Page in WordPress

How to Customize a Password Protected Page in WordPress

Do you want to create a custom password-protected page on your website? You can hide content and restrict access to certain pages using WordPress password protection. However, the default login and password-entry layout is plain and not appealing. In this

How To Create A Custom 404 Page In WordPress

How To Create A Custom 404 Page In WordPress

When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your website quickly. To prevent this, you can ensure that your internal page links

Why Is No One Talking About Entity SEO?

Why Is No One Talking About Entity SEO?

I have just got back from BrightonSEO. A brilliant event with brilliant people with just one not-so-brilliant oversight. Of all of the talks I saw over the two days, not one put a name to the mysterious phenomenon which is Entity SEO. Sure, people were

Why Should You Be Using A Social Media Content Calendar?

Why Should You Be Using A Social Media Content Calendar?

“What should we post next on social media?”— One question that has blurred all of our minds. However, you can save your team from this wrath with a pre-planned social media content calendar. Hubspot research states that companies that publish more than